Automotive discovery: shared decisions, local differences
Configuration, comparison and purchase: connecting journeys, components and local differences.
Work
I design complex digital systems and turn research, data, business and technology constraints into experiences people can understand and enjoy.
At Publicis Sapient, I lead experience design and research activities across the Stellantis ecosystem. I help connect exploration and purchase journeys, shared components, and brand and market adaptations with the teams designing and building the experience.
These examples show how technical information supports choices, how a page tells a product story, and how research and data help teams revise a design.
Selected work
Model pages: from technical sheet to product story
From campaign to model page: benefits, evidence and sequence in a product story.
Research and data: changing your mind is part of the work
Sticky bars, CTAs and assistance: testing choices before extending them across the system.
The path
Skills have not replaced previous ones; they have accumulated. The Life Chart is a visual reading of this path.
For a summary: CV and profile.